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Back to Mini Analyses
  1. Assignment
  2. Your Solution
  3. Solution
  4. Solutions from Users
  5. Discussion

New Release Watch Time

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Netflix: Measure first-week watch time and completion for each episode of a newly released season.

Assignment

The Content Analytics team is preparing the first-week report for the second season of a drama series that launched on 9 May. They have exported the viewing sessions recorded around the launch, together with the episode list for both seasons, and asked for the hours watched and the completion rate of each new episode in the first seven days, so the team can see where viewers drop off.

Note: a viewing session is one continuous stretch of playback recorded by the app, from when playback started to when it stopped. An episode counts as completed by a viewer when they have watched at least 90% of its runtime.

Deliverables

  • The total hours watched for each episode of the new season during the first seven days after launch.
  • The completion rate of each new episode: the share of viewers who completed it.
  • A short closing report of your findings for the Content Analytics team, including where viewers drop off and anything they should double-check before relying on the numbers.

Data Description

netflix_watch_sessions.csv has one row per recorded viewing session:

  • session_id
  • profile_id - the viewer profile
  • season
  • episode_number
  • started_at
  • ended_at
  • device
  • region

netflix_series_episodes.csv has one row per episode of the series:

  • season
  • episode_number
  • title
  • runtime_minutes

Practicalities

You can solve this in Python, SQL, or a mix of both — StrataScratch notebooks support both languages in the same notebook.

Assume this data comes directly from the playback telemetry system and hasn't been cleaned, so review it carefully before relying on the numbers. When something looks off, work out what it is and decide how to handle it; when a definition or a final decision is genuinely ambiguous, choose a reasonable option and explain why. There's often more than one valid way to compute a result, so explain the approach you take and the reasoning behind your choices.

What's assessed: your results, and how clearly you explain what you see in the data and justify the choices you make.